Welcome to ''Sana hashwani'' official Facebook Fan page. SH: Not at all. But having cracked the code for commercial success as well as creative excellence - almost a dozen Lux Style Awards sit on their desk as testament to their excellence - it is no wonder that Sana and Safinaz are still excited by fashion. Nishat Hotel is however, closer to my heart and since it was my first project, it taught me a lot, from brand building to how people think and function, says the multi faceted Iqraa. I was just like wow! This is precisely our reaction when we see Bina Khans transformational looks on brides. He is creator and chairperson of Hashoo Group, an agglomerate of PC Hotels. Failure has come many times. That recognition of the importance of evolution, to move on; Sana and Safinaz are cognizant of the fact that change is good and that makes their brand just as relevant, today, as it was two decades ago. She somehow picked herself up, suffered a minor concussion yet overcame it through positive reaffirmation. In Pakistan, any business owner could actually run an IDP camp I think! We steer the conversation back to fashion and the fact that theyve just gone and revolutionized wedding wear in Pakistan by launching a range of ready to wear wedding wear. That creates a nice balance and helps me unwind., While Iqraa always seems to be on the top of her game, she too, has had her moments of weakness. Fashion journalists didnt exist; only a couple of magazines carried fashion shoots, today there are hundreds of publications and blogs dedicated to fashion. It is a time when fame and fortune is favouring the commercial favourites as opposed to the creative experts. Personally, shes always had the drive to contribute something to the world, and feels everyone else should also. It is seldom that people encounter life-changing moments and moments that have the ability to give someone a lot of power and courage. SM: We are excellent multi-taskers. A: How does your interiors business fit in? SH: We will; with prt and lawn we have already done it. As a woman you have more responsibility of raising your kids well even if the father is very involved. This is a country of nearly 200 million people; unofficially Karachi has a population of 28 million people, Lahore approximately 11 to 12 million. Everyone has old and immunity compromised family members. You can never rest with retail. She passed all her exams in her first attempt and was one of the few to complete her CA in the 4 year duration. You should just focus on yourself and your work. These are incredible achievements, and as mentors to the industry we need to focus on them. She strongly believes that whatever happens, happens for a reason. Failure has come many times. Her magazine is something that has shaped her life. "We have great resources, a great CEO, a great fashion head. With lawn we could have simply hit the cruise button and stayed there; we would not have gone into retail and been very happy. But after becoming a mother my perception of life has changed. Hashwani took to Instagram to confirm that she had tested negative for the virus. Now that we are older, we are inducting younger designers so that our design vision evolves in tune with younger preferences. ""One of the recipes for success is failure as well," Sana is honest to admit. In those days, if you worked, you were sad. These girls hadnt even finished schools, nor could they even write, but due to this government initiative, they went on to become the highest earners in their household. Being human, she obviously gets tired and drained out. News Desk. I come from a family of very hardworking women. [4], In 2014, Hashwani published his best-selling memoir Truth Always Prevails. My miracle moment was when I had both brands, Sana Safinaz and Outhouse Jewelry, collaborate for fashion week. Sana: Everyone wants this economy to go forward, so with everything being documented, businesses . I am the face of bridal. Every woman should have the ability to support herself if she chooses to. We are going to be at this for some time. To a certain extent this is what we are doing with retail. Later when my family moved to Singapore, I had the opportunity to move there, but I decided to stay here, says the warm and very energetic Salina Taqi. SH: We worked for Alkaram for three years and then we did a three year stint at Lakhany where we designed lawn under the SANA SAFINAZ by Lakhany tag. But then someone else comes in and they start to take away your business and you wake up.". A: So it is contained? For example, our new muslin line is only distributed through our stores. The field comprised of only a handful of women at that time. A: What made you decide to go into retail? Women today are educated, talented and accomplished, and these traits go hand-in-hand with being financially independent. An amalgamation of the ideas put forward by Sana Hashwani and Safinaz Muneer, the brand, which is now 27 years old, revolutionized the market time and again, and has been a constant pathbreaker in what couture and fast fashion means in Pakistan. Iqraa has her mother to thank for making her the enterprising person she is today. SH: The secret is to be passionate about whatever you do and 25 years on we are as passionate, if not more, than when we started. If you can dream it, you can do it.. We are like pit-bulls - we hang in there and push ourselves. We are the only premier luxury retailer offering elegant ready-to-wear & fashion fabrics, tastefully printed and embroidered along with avant-garde silhouettes for the modern woman. The number of Corona virus-infected in Pakistan has risen to 646, Sindh has reported the highest number of 292 cases, Punjab 152, Khyber . Sadruddin Hashwani is a Pakistani entrepreneur. SANA SAFINAZ: Sana Safinaz was founded in 1989 by the two women Sana Hashwani and Safinaz Muneer. It keeps you on your toes every single day. There were fights, logistical problems, and breakdowns but they always kept on pushing. So the price is a key point.". However, luck was not on her side and she failed to find a job. She was in a relationship with a man named Ismail Khan. calling the social media rumours "uncalled for and unproductive slander": A photo posted by Instagram (@instagram) on Mar 22, 2015 at 11:21am PDT. There is no doubt that this talented artist has many more feathers to put in her cap in the years to come. The clothes are beautiful. Text Us @ 9095 (For Residents Of Pakistan Only). I do sometimes like taking my time off but for me the best thing to do is to have a nice day out with my children so we can all have a good time together. Tremendous scope; it is now about engaging and we are at the stage where the public is engaging with us. She is taking care of other peoples wellbeing and saving lives. If they dont succeed in life its a very harsh thing for a parent to look back and say I should have tried harder, says Sadaf. It is the little things that bring the greatest of joys in life and it is the willpower that knows no obstacles. Weve been doing that net dupatta with sequins and the silk border and we continued to do it for 10 years because it was easy. We have just entered the prt field and it is a tremendous challenge. Salinas journey is an inspiration for all those who sometimes get pulled down by their own do-lists for the day. To have them be your colleagues and not your teachers is a bit of a struggle, she says with a laugh. I decided to go to US for training and when you went into residency, for every 6 men there was maybe one woman taken in, she explains. Karachista | Pakistani Fashion & Lifestyle Mag, Karachi Eat 2017 the good, the bad and the ugly, Wedding wear on a budget an insiders guide to fabrics and craftsmanship in Karachis Bazaars, Weaving Green Pakistans first sustainable fashion line by Sapphire, Local teens give back with innovative educational games, LSA 2020 the Lux Style Awards 2020 go virtual but dont skimp on the glam, Breaking Barriers-Behind the Veil of Coke Studio With Zara Madani. Almost every brand in Pakistan has a retail outlet there, theres a large food court and an entertainment zone for children. After performing poorly in her intermediate exams, she saw her dream of becoming an engineer shatter. Sana Hashwani Safinaz Muneer: Headquarters: Karachi, Pakistan. Sana has 1 job listed on their profile. You need a strong and independent team with retail knowledge. Nothing is impossible. Youre sitting with 20 heads now that are putting in effort together, thats very exciting. Sanas favorite remedy is getting massages, even if she has to call someone home to get it done. When the mother works, it reflects in the mindset of her children.. A: Do you find retail a profitable business? You take a motif, you merge and change and take ownership of it. We are the only premier luxury retailer offering elegant ready-to-wear & fashion fabrics, tastefully printed and embroidered along with avant-garde silhouettes for the modern woman. If you come up with something this year, you cant do it the next, because the copiers will be doing it, so you have to keep rethinking your way forward. Now we feel we are standing at a precipice and we are scared. She feels the older she gets, the more she needs to give herself a break and relax. While Sehr believes prioritizing is the key to success and that is exactly what helps her manage each day as it comes, her life is not free of challenges. Currently Im working as COO of AKU hospital, clinical labs and outreach services. Theyre going to trust Mohsin. SH: You have to give a five to six year timeframe to any business. I want to build on the strong foundation laid by them, bringing innovation and fresh outlooks to the designs. Let me explain. I never imagined I would do it one day and seeing it unfold in front of my eyes was a moment of immense pride for me. With the pace at which shes going, we wont be surprised to find Sanas achievements gracing magazines more and more frequently. The store will not work correctly in the case when cookies are disabled. Just be confident and believe in yourself. Sana proves that hard work and consistency pays off as long as you keep trying new things and is a motivation for women to take risks. I design lawn entirely on my own. The three of us sit together and we trust Mohsin because of the youth factor. There is no long hard work challenge story here. In carving her career path, she does feel bogged down sometimes because of the demands she has to meet as a mother. A: But it was your time with Lakhany Mills that made your name. We started with light evening wear and it snowballed; the vision came in the last 10 years. Mehrs children are her little miracles. For the best experience on our site, be sure to turn on Javascript in your browser. Sana and Safinaz on their 25 years in the industry, maintaining product quality, and dealing with copied designs. Today, Shagufta is a mother of two lovely children, trustee of a charitable organization and much, much more. She also loves spending time with her husband, we are one team, once a week we have date night.. After graduating, she was having a great time working with Diesel and as an assistant stylist to Ford Modelling Agency. At 8 p.m. just before I put my boys to bed, I have a slight silent nervous breakdown, she laughs, and giving the due time to my work and to my children is probably the toughest thing for me. They both broke up in 2020. Do not fall into that rat race, love yourself, be focused, tell your subconscious you can and it starts bringing it together. Every day there is a new challenge and a new way to problem solving.". Keep checking this space for updated trends, products and what's in store related information! If you start thinking like that, youll be able to figure out your way through any situation. She unwinds with TV shows, reads books, and hangs out with friends and family. You need to be very liquid because you have to keep re-inventing your stores and opening new ones. In fact every day there are moments of weakness. How much is enough, I wonder, as Sana Safinaz continue talking about their endless reservoir of ideas. Included on the apparel side is the brands latest venture in retail. Sana Safinaz is a Pakistani clothing and accessories retailer based in Karachi, Pakistan. Initially it was difficult to align Pakistani traditional designs with international designs and concepts, but gradually she found her way forward. Be proud to be brown! It took a lot of time and patience to align a way of working. Now its all about routines and time management for Sana. Sana-Hashwani News: Latest and Breaking News on Sana-Hashwani. I am what I tell myself I am, so whenever theres a struggle I repeat to myself: I am a strong independent woman, I can do this, I am enough, she says when explaining her mantra of success. Sadaf makes it a point to make up for the lost time later when she wraps up her work. Good work. While Miracle Woman Iqraa has much to be proud of professionally, her Miracle Moment is the birth of her second child. For the nights she stayed awake for me, perseverance she taught me, love and care she gave me, thank you mother. So now when I go to a wedding, I take it as a celebration of the success of the parents, she says. Sanas fashion sense speaks for itself, having been in the industry for the past 25 years, she has dedicated time toher studio working tirelessly to create the perfect piece of attire. After her evening yoga sessions, she spends half an hour in a nice long bubble bath which helps her unwind and rejuvenate. Achievements taste the sweetest when they are shared with your loved ones, she says with a smile. Managing what is indisputably Pakistans most aspirational fashion brand, Sana Hashwani and Safinaz Muneer talk about 27 years in the business and what it is that keeps them going from strength to strength. Somewhere between her studies, family, and career she lost sight of herself. Today, Mehr is the publishing editor of the popular and trend-setting weekly Paperazzi. For a young girl stepping into the workforce today she has two things to say be positive and own up to your mistakes. SH: And a very exciting one. Its pretty hard to stop.. A lot of what Salina has, she owes it to her mother and thanks her for all the guidance. In May 2011 in a press conference, he expressed his support for Pakistan and its institutions, particularly military and expressed confidence in the abilities of Pakistanis. Therefore, when the going gets tough, Bina goes for vacations and switches off from her busy life. In fact, were looking forward to it! "That was my baby. Fashion is one of the few thriving businesses in Pakistan. AURORA: How do you perceive SANA SAFINAZ as a brand? Whats with the fair stuff? Complexion should not matter. The day they published their 100th issue was a major miracle moment for her. If youre trying to be on a level playing field with men, I think young girls need to gather themselves and have the confidence to ask for equal treatment. Coming back to work after such a long period, however, left her at a disadvantage against her colleagues but she was determined to catch up. Chartered Accountancy was such a challenge for Shagufta. Which has been sent to Quarantineh Center under preventive measures where she is undergoing treatment. Established in 1989 Sana Safinaz, founded by Sana Hashwani and Safinaz Muneer, is an established fashion label and one of the most prestigious and diversified in Pakistan. I wouldnt have been here, giving this interview, if it wasnt for them.. On 21 November 2020, she got married to the Surat based Maulana Mufti Anas Sayied a few months . ", "I couldnt sleep for a month," Sana then recalls the many times her lawn campaigns were targeted for being elitist or racist. After graduating from Smith College in USA, she picked a career in investment banking but life took an unexpected turn when recession hit and the next thing Salina knew, she was out of a job. What part of your business excites you the most? Lawn is a phenomenon unique to Pakistan. It is evident that self-care is a high priority in her life. She was in a relationship with the dancer and choreographer Melvin Louis. It was especially important for her considering both her areas of work are very different from each other. That was such a challenge for me, to become something that matches up to the expectations and successes of the rest of the women I am surrounded by, Seveen proclaims. I would say that one secret to their success is the fact that they do everything tastefully; women of all ages look at Sana and Safinaz and want to be them. She had the desire to, in some way, give back to the society and her place of education so teaching was the most natural and perfect way of achieving that. She had just begun her career when her baby started falling ill very frequently. SH: This happens. She wasnt the best student, pass percentage was low and there were only a handful of women in the field. I did my undergraduate degree from IVS so teaching there is such a great pleasure for me. As far as emotional independence is concerned, she says everybody should be emotionally independent, whether male or female. From designing, printing, production, campaign planning and even marketing, it is all done in-house. "And thats actually the reason why things have taken off. Amin A. Hashwani. You have to be careful about how quickly you expand and how much dead stock you carry, because it is a drain on finances. We get into deep, long, and annoying conversations about post-colonial hang ups. When I am counselling young medical students or young trainees I say that look if you decide to have a family, all the success of your life becomes moot if your children dont do well. Sana and Safinaz are in a pretty amazing position and theyre both pretty amazing themselves, considering the position Pakistani fashion is in these days. I miss you.. Indeed, to have a daughter as loving and as strong as Sehr, it takes a devoted mother and exceptional parenting. More and more girls now want to do something of their own and put their education to use. What is so great about having your own stores is that you can deliver on the trust value of your brand and in this way control your image. There is no doubt in the fact that when Sehrs daughters grow up, they will be her best reflection and much more. Being a yoga instructor, Salina believes in being emotionally aware aware of your mind, thoughts, life and destiny. We design and run bridal entirely on our own. Apparel collections include but are not limited to Pret, Diffusion and Bridal Couture lines. She did not have a plan B for her career and the only option she had was to switch to commerce. They even have their own media wing, organizing exciting activities, meet-ups and promotions on a regular basis. Sana Hashwani and Safinaz Muneer were in conversation with Mariam Ali Baig. He is the founder and chairman of Hashoo Group, a conglomerate best known for Pearl-Continental Hotels & Resorts. "Were not arrogant," Safinaz echoes the thought. 30 (2019) Area served. Despite all this it is an achievement among theie friends as no one else did. But the industry has won accolades and made fashion shine. Sadruddin Hashwani has become the first businessman to receive Pakistan's top civilian award: Nishan-e-Imtiaz. May be they will in future. A: So the brand is very much associated with the two of you? Sana and Safinaz introduced the concept of lawn as formalwear, introducing chiffon, silk and net dupattas to dress it up.
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